Paul Ferrer

AI-Driven Digital Media & Marketing Analyst

LinkedIn

About

A highly analytical and creatively driven Analyst with over a decade of experience in media and digital marketing research, Paul excels at transforming complex data into compelling, actionable insights. Proficient in leveraging emerging AI technologies and advanced analytics tools, he specializes in identifying market trends, predicting performance, and crafting persuasive visual narratives. Paul is seeking roles that blend strategic thinking, data-driven decision-making, and innovative communication within the dynamic media and digital landscape.

Work Experience

Research Analyst (Pro Bono)

Independent Research Analyst

Jan 2013 - May 2025

Led comprehensive media and market research initiatives, generating actionable insights and predictive analyses for industry trends and performance.

  • Generated weekly UK and US box office reports by synthesizing quantitative secondary research from multiple sources, providing critical market intelligence.
  • Conducted in-depth predictive analysis for upcoming media releases, integrating historical data, industry knowledge, and social media trends to forecast performance.
  • Translated complex datasets into compelling narratives, uncovering strategic insights that informed decision-making for media stakeholders.
  • Monitored and analyzed evolving marketing trends across the broader media landscape, identifying key narratives and opportunities for strategic advantage.

Voluntary Marketing, Communications & Research Associate

Langdon

Jan 2014 - Dec 2014

Supported marketing and communications initiatives, enhancing public perception and outreach for individuals with learning disabilities.

  • Produced comprehensive media reports focused on young adults with learning disabilities, enhancing public awareness and understanding.
  • Analyzed and evaluated media coverage to assess campaign effectiveness and refine communication strategies.
  • Authored and disseminated targeted press releases and social media content, successfully securing local media coverage for organizational initiatives.
  • Provided essential administrative support, including email management and scheduling, ensuring seamless team operations.

Internet Monitoring Specialist

Digital Media Services

Jan 2007 - Dec 2013

Monitored and analyzed online media coverage for diverse clients, providing critical insights into campaign performance and market trends.

  • Monitored extensive online and social media coverage for client premieres and campaigns, capturing real-time sentiment and impact.
  • Configured and managed advanced search queries using analytics tools (e.g., Brandwatch) to track campaign coverage across multiple European territories.
  • Managed a comprehensive release database, predicting media coverage and box office potential while tracking online media buzz and social media engagement.
  • Authored detailed UK box office and campaign evaluation reports, providing critical insights into market activity, trends, and industry performance.

Certificates

Digital Marketing, SEO, and Social Media Marketing

HubSpot Academy

Jul 2024

AI Infrastructure & Operations Fundamentals

Nvidia

Jun 2024

AI For Business Transformation

Santander Academy

May 2024

Advanced Digital Marketing & Analytics Certifications

Google, GIM, Email Specialist Certified GURU

Apr 2024

AI-powered Marketer & Marketing Analytics Suite

Semrush Academy

Mar 2024

Cybersecurity and AI Marketing

LMP Education

Feb 2024

Digital Marketing Bootcamp

LMP Education

Jan 2024

Languages

English

Skills

Data Analysis & Research

  • Data Interpretation
  • Insight Generation
  • Quantitative Research
  • Predictive Analytics
  • Market Analysis
  • Trend Monitoring
  • SWOT Analysis
  • Data Modeling
  • Competitive Analysis

Digital Marketing & Media

  • Digital Marketing
  • SEO
  • Social Media Marketing
  • Brand Strategy
  • Campaign Performance
  • Media Monitoring
  • Influencer Marketing
  • YouTube SEO
  • Email Marketing
  • Content Strategy

Communication & Visualization

  • Visual Storytelling
  • Presentation Development
  • Report Writing
  • Public Speaking
  • Press Release Development
  • Social Media Content Creation
  • PowerPoint
  • Google Slides
  • Canva
  • Narrative Generation

Software & Tools

  • Microsoft Office Suite (Excel, Word, PowerPoint)
  • Google Workspace (Sheets, Docs, Slides)
  • Brandwatch
  • WordPress
  • HubSpot
  • Semrush
  • Google Analytics
  • Notion

AI & Emerging Technologies

  • Artificial Intelligence (AI)
  • Machine Learning Concepts
  • AI Tools (ChatGPT, Midjourney, Notion AI)
  • Cybersecurity Principles
  • Digital Transformation